Audience Development
Career profile: Faris Yakob, brand blogger
Faris Yakob is a brand blogger. He's written a chapter for The Age of Conversation – marketing’s first collaborative book,…
Boys, girls and books
A look at some surveys on reading provides some interesting results, with implications for the book trade who are scrambling…
Arts marketing for all
In 2003, the European Year of Disabled People, Arts Council England’s New Audiences Programme invested £1.8m in 112 projects supporting…
Access All Arias
Making the opera relevant to a larger audience, a new audience, is a practice happening around the states. Far from…
Cultural Places: For a new demographic
"'New demographic' is a term blissfully unknown in the academic literature; Google Scholar, the standard source, contains not a single…
Meet Melissa Mostyn
Newest contributor to Arts Hub Melissa Mostyn is set to join us with the monthly column, Deaf Zone. Originally a…
Selling out, or understanding the value? Arts Marketing in the 21st century
Arts administrators have always needed to possess an odd mix of skills including aesthetic appreciation, dogged precision and good business…
Generation W
Western marketing firms have made their business out of understanding generations that come in letters of the alphabet such as…
Thinking Big: the conceptual background to strategy, marketing and planning
Arts Hub UK is pleased to bring you a contribution from one of this country's experts on audience development and…
Global ravers give birth to Gen W
Western marketing firms have made their business out of understanding generations that come in letters of the alphabet such as…