Audience Development
Art Fair gives space to the anti-market
The Artissima contemporary art fair is set apart by its orientation around appreciating the art.
Ten Reasons for Optimism
The upbeat theme of optimism brought 250 international museum professionals to Sydney this week for the Communicating the Museum conference.…
How to create a great arts website
Your web site is your face to the world. Most people, when they hear about you, will immediately go to…
Digital marketing trends for 2014
Creating digital marketing campaigns which reflect several industry trends will help you capture attention and encourage action from a growing…
Social media marketing: what you need to know
Social media opens up amazing opportunities for arts businesses to create massive reach, build buzz and drive ticket sales.
UK artist seeks Australian opportunities
The opportunity to remount his critically acclaimed one-man show is not the main reason Scottee has returned Down Under.
Digital Marketing for beginners
No arts business can afford to miss the opportunities to build audiences and engagement that can be leveraged from effective…
Would you pay $2K to attend a conference?
You’re mad if you don’t. You are paying your way to the table with the world’s great museum communicators including…
Marketing arts online: study shows what works
New research shows a Facebook ‘like’ can be worth 276 new contacts but you need to use online media strategically…
Marketing for creative business
The NSW government is recognising creative practitioners may need a helping hand with the business side of their career.