Career profile: Faris Yakob, brand blogger

After graduating from Lady Margaret Hall, Oxford with an MA Hons degree in English Literature and Theory, Faris worked as a strategy consultant during the first dotcom boom. Although he enjoyed helping to build digital businesses for the likes of British Telecom, he didn’t enjoy wearing a suit. He left to pursue a career where he could wear trainers and flirted with writing, ending up as a contributor to men’s magazine Maxim, before finally finding his home at Naked Communications as a strategist, working with clients like Yahoo, Coca-Cola, Google and Sony. Faris writes about brands, media, communications, technology and that for a variety of publications including the Financial Times and Contagious Magazine in the UK, Media Magazine and Adweek in the US and Adnews in Australia. He recently wrote a chapter for The Age of Conversation – marketing’s first collaborative book that is being sold for Variety, The Children’s Charity. He writes a blog called Talent Imitates, Genius Steals, which is one of the top 5 advertising blogs in the UK.