Audience Development
How to turn a chat into an opportunity
Conversation equals wealth if you know how to leverage casual encounters into marketing opportunities.
Why data is key
Leveraging from data about your audience will ensure your venue is running at maximum efficiency.
You are the brand
In the age where celebrity and even notoriety are revered, one of the skills that artists are encouraged to assiduously…
How tech is disrupting the art world
Technology makes everyone a creative with a distribution network so where does that leave the professionals?
Untangling the enigma of audiences choices
You already know the demography of your audiences but do you understand why it is skewed? The equation is complex.
The truth about streaming
Artists don't make much money from Spotify, but that doesn't mean we should all follow Taylor Swift's lead and quit.
Embracing the elusive
Following widespread reaction to the powerful contention that art should disturb not please, we publish Leysen's full speech.
How to identify your market segment
Understanding Culture Segments can help galleries and arts organisations identify, engage, attract and keep audiences coming through their doors.
Beyond the edifice complex
Performing Arts Centres have more resources than anyone else in the arts sector, but their buildings are becoming less important…
Are you ready for young audiences?
Every arts organisation says they want young audiences. But you should be careful what you wish for.