Audience Development
Marketing, multicultural-style
Arts organisations need to implement a permanent strategy to successfully increase the size and diversity of audiences for their work,…
Peter Hewitt speaks to Arts Marketing Association Conference
Peter Hewitt, chief executive of Arts Council England, recently addressed the Arts Marketing Association annual conference, outlining the challenges and…
Converting the 'next' market
After spending some months visiting major arts facilities across the globe on a Churchill Fellowship to study programming and marketing…
Just the ticket
Arts organisations now exist within an industry that is increasingly dependent upon ticketing and marketing technologies to stay afloat. For…
Music Marketing and how the Internet changed it all
Director of production company Manhattan Multimedia, Malcolm Burt details his research on the age of the internet and its real…