Audience Development
Writing for the boxed set
Television writing is sometimes seen as a poor cousin to book writing. But the present surge in televisual storytelling makes…
Welcoming phones in the theatre
Technology is giving audiences back their voice, prompting some theatre companies to embrace their digital critics.
Backstage pass: landing a gig on the festival circuit
A VIP pass on the festival circuit with hundreds of top international artists sounds glamorous. Months living out of a…
Chief eXperience Officer: a 21st Century job title
ACMI believes it is the first in the world to appoint a Chief eXperience Officer, a position designed to reimagine…
Move front-of-house and sell more tickets
This simple hack is one of a group that could produce more effective marketing and ticket sales without spending a…
Design thinking for social media
Design thinking applies creativity not just to your program but also to the way you do business, especially in online…
Arts organisations behind the times in marketing
A study of UK arts businesses shows most are failing to take advantage of modern technology to market their businesses…
How to generate return audiences
Lost audiences cost five times more to re-engage than it costs to retain them so get retention right.
Top 3 mistakes arts organisations make in marketing
Despite decades of investment in audience development and the current enthusiasm for all things data, arts organisations still aren’t getting…
Don't love me, Tinder, just come to my show
Artists and performers are using guerrilla marketing tactics to find audiences among those searching for love on online dating platforms…