How #mygirlwithapearl rethought a gallery loan through social media

An innovative solution to the temporary absence of Mauritshuis Museum’s famed Vermeer painting, ‘Girl with a Pearl Earring’, has gone viral on social media.
cat with headdress to mimick famous painting

Girl with a Pearl Earring is one of those iconic pieces that draws visitors in their hordes. Some institutions rely on such pieces as vital sources of revenue – via admission fees, or spends in the cafés and gift shops, where many of these famed artworks are the subject for ‘merch’.

So what happens when those famed paintings, aka your Mona Lisa by da Vinci, Edvard Munch’s The Scream or Van Gogh’s The Starry Night, needs to take a break from display for conservation and maintenance or to go on tour?

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Gina Fairley is ArtsHub's National Visual Arts Editor. For a decade she worked as a freelance writer and curator across Southeast Asia and was previously the Regional Contributing Editor for Hong Kong based magazines Asian Art News and World Sculpture News. Prior to writing she worked as an arts manager in America and Australia for 14 years, including the regional gallery, biennale and commercial sectors. She is based in Mittagong, regional NSW. Twitter: @ginafairley Instagram: fairleygina