Couch wars: the challenge and the trend facing creatives

As couch complacency lingers, immersive entertainment appears to be the winner that’s drawing audiences back.
girl on couch eating chips watching television

It is not surprising that the immersive entertainment economy is dominating the frontier of the culture/technology intersection as the world emerges from COVID-19. Simply, people are hankering for physical experiences.

The data shows, however, that there remains a challenge in getting people off their couches. Has complacency set in? Have our habits changed how we book tickets, and what is it that is getting us out the door?

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Gina Fairley is ArtsHub's National Visual Arts Editor. For a decade she worked as a freelance writer and curator across Southeast Asia and was previously the Regional Contributing Editor for Hong Kong based magazines Asian Art News and World Sculpture News. Prior to writing she worked as an arts manager in America and Australia for 14 years, including the regional gallery, biennale and commercial sectors. She is based in Mittagong, regional NSW. Twitter: @ginafairley Instagram: fairleygina