Wales Millennium Centre on the up and up

Wales Millennium Centre, like the baby princess blessed with a doting fairy godmother, has recently celebrated its first birthday with the announcement of a major sponsorship deal with retailer Tesco. In its most significant offer of arts sponsorship to date, Tesco announced it would sponsor the WMC’s Foyer Stage, which will be re-named the Tesco Stage for at least the next year. Tesco also has the option to extend their arts sponsorship to a full three years. This will allow visitors to the centre to enjoy free performances on every day of the week for the next year. This is an extraordinary boon for WMC and represents a strong commitment by Tesco to the arts in Wales.