Loneliness driving Airbnb Experiences

The tourism market is shifting again, and there is more room for creatives in creating connections.
two men arranging flowers in their home Airbnb hosts

‘Loneliness is actually a really big epidemic,’ Susan Wheeldon recently announced to a gathered audience of creative entrepreneurs and technologists, in Sydney. ‘The UK actually has just announced its first ever Minister for Loneliness,’ she continued.

Over COVID we heard a lot about the ability for arts and culture to keep people connected, despite lockdowns. Wheeldon, who is a Director at Airbnb, says our ‘neediness’ for connection, however, is not exclusive to a pandemic, and post-pandemic, psyche.

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Gina Fairley is ArtsHub's National Visual Arts Editor. For a decade she worked as a freelance writer and curator across Southeast Asia and was previously the Regional Contributing Editor for Hong Kong based magazines Asian Art News and World Sculpture News. Prior to writing she worked as an arts manager in America and Australia for 14 years, including the regional gallery, biennale and commercial sectors. She is based in Mittagong, regional NSW. Twitter: @ginafairley Instagram: fairleygina