Meaningless! Meaningless! Utterly meaningless! Everything is meaningless. What does man gain from all his labour at which he toils under the sun? (Ecclesiastes 1:1-3 NIV)
Perhaps it was this thinking that inspired author Richard Florida, a professor of Regional Economic Development, when he wrote his US bestseller The Rise of the Creative Class. Florida’s proposition is straightforward: ‘In this new millennium, the most influential class in society is something he calls the “Creative Class”‘. The book has a broad agenda and clearly looks to wipe out the elitism of the multi nationals and empower a more egalitarian reach of the community.
