7 marketing tips to convert interest into action

Need more cut-through when promoting your arts festival, exhibition or arts event? We’ve pulled together a savvy tips list to steer you towards success.

Do you feel like you are throwing everything at it, but still getting no cut-through with your arts event promo? You are not alone.

Over 5.1 billion people are frequent internet users today (source: We Are Social, Digital 2023), spending about 6.5 hours online every day – 92% of that happening on mobile devices. Talk about a cluttered digital landscape! No wonder we all either feel overwhelmed or too burnt out to even ‘click and read’.

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Gina Fairley is ArtsHub's National Visual Arts Editor. For a decade she worked as a freelance writer and curator across Southeast Asia and was previously the Regional Contributing Editor for Hong Kong based magazines Asian Art News and World Sculpture News. Prior to writing she worked as an arts manager in America and Australia for 14 years, including the regional gallery, biennale and commercial sectors. She is based in Mittagong, regional NSW. Twitter: @ginafairley Instagram: fairleygina