Performing Arts
Working with children: proving W.C. Fields wrong
For theatremakers seeking authenticity on stage, casting children can be an obvious choice – as well as a major challenge.
How to generate return audiences
Lost audiences cost five times more to re-engage than it costs to retain them so get retention right.
Arts organisations behind the times in marketing
A study of UK arts businesses shows most are failing to take advantage of modern technology to market their businesses…
Top 3 mistakes arts organisations make in marketing
Despite decades of investment in audience development and the current enthusiasm for all things data, arts organisations still aren’t getting…
Seven habits of successful people
Nothing is stronger than a habit, wrote the Roman poet Ovid. But you have the power to choose what those…
What climate art can do that climate science can’t
Science has shown us the facts but art is needed to stimulate action on climate change.
The winners and losers marketplace
An increasing number of designers are working without pay, pinning their hopes on prize money to bankroll their work.
P!nk, fat and missing the point
Musician P!nk speaks out against body-shaming and reminds us how tough it is for female musicians to be judged on…
Kudos: Australians recognised for international successes
Prizes honouring service commitment to the performance industry, spreading the message of peace and UK theatrical talent.
Don't love me, Tinder, just come to my show
Artists and performers are using guerrilla marketing tactics to find audiences among those searching for love on online dating platforms…