Marketing Officer

Job Summary Open Clasp are looking for a freelance Marketing Officer to work with our team and help us change the world, one play at a time! Job Description The Marketing Officer will lead and support marketing and communications activity for Open Clasp Theatre Company, helping to raise the profile of our work nationally. This role is ideal for someone who believes in the power of theatre to drive social change and can communicate our work in ways that build audiences, deepen engagement,…

Job Summary

Open Clasp are looking for a freelance Marketing Officer to work with our team and help us change the world, one play at a time!

Job Description

The Marketing Officer will lead and support marketing and communications activity for Open Clasp Theatre Company, helping to raise the profile of our work nationally. This role is ideal for someone who believes in the power of theatre to drive social change and can communicate our work in ways that build audiences, deepen engagement, and reflect the organisation’s values. You will report to the Executive Director and work closely with the Artistic Director/ CEO and Producer to support Open Clasp’s marketing and communications, including specific strategic marketing projects that will enable us to deliver our transmedia strategy of both hyper local and digitally international marketing.

Over the designated period we envisage the key priorities for this role being:

Increasing engagement with our digital resources, specifically our production films. This will include targeted audience development and engagement with academic institutions to encourage greater use of our Drama Online library and encouraging subscriptions that will generate income for the company. Drama Online is an online platform that academics can access to view filmed work. Working alongside the Executive Director, Artistic Director, Producer and our partners West End Women and Girls Centre to implement our marketing strategy for The Elswick Project. This is to raise the profile of the project and its impact as well as highlighting the work Open Clasp does. This piece of work is essential for reporting impact to funders and developing national audiences for the production. Delivering a campaign to ensure bookings are increased for the delivery of Open Clasp’s ‘Rattlesnake’ training, as part of our training strategy, in partnership with West End Women and Girls Centre. This training is the first delivery of a pilot project where there will be a charge for training places. The training focuses on highlighting issues around coercive and controlling behaviours.

Job Requirements

Please note- salary for this contract is £14,000 – 45 days @ £300 per day. Approx 1 x 7.5 hour day per week between September 26- March 27.

Commitment to the feminist aims and mission of Open Clasp Theatre Company in achieving gender justice for women and girls. A desire to advocate for change for the rights of women and girls Commitment to equality, inclusion, and the values of Open Clasp Theatre Company Experience in a marketing, communications, or digital content role Excellent written communication skills with the ability to write for different audiences and platforms An eye for creativity, demonstrating an understanding of audiences and able to adapt Open Clasp’s tone of voice into visual content Strong understanding of social media, digital marketing, and audience engagement Ability to communicate sensitively and powerfully around socially engaged and issue-based work Able to bring humour and heart to the role and organisation

Job Responsibilities

Work alongside Executive Director to plan and deliver marketing campaigns for theatre productions, digital assets, training offers and community engagement Create compelling content for social media, newsletters, website updates, press materials, and print promotion where necessary Promote Open Clasp Theatre Company’s work in a way that reflects its mission to co-create theatre with women and girls for personal, social, and political change Maintain and update website content, ensuring information is accurate, accessible, and current Support audience development by reaching communities, partners, venues, supporters, and stakeholders locally and nationally through a transmedia approach Ensure marketing materials are consistent with the organisation’s brand, tone of voice, and values Assist with press and PR activity, including drafting press releases, media listings, and liaison with journalists and partners where necessary Monitor performance data across campaigns and produce reports