Marketing Manager

Job Summary A new leadership role within the Marketing & Sales team, the Marketing Manager takes day-to-day responsibility for planning and delivering WTM's marketing and communications activities. Leading on one-night event campaigns and providing strategic support for week-long productions and the pantomime. Job Description Campaign Planning & Delivery Lead the planning and delivery of marketing campaigns for one-night events across all WTM venues. Provide strategic marketing support for week-long productions, pantomime and large-scale events, working in partnership with the Director of Marketing & Sales. Develop compelling…

Job Summary

A new leadership role within the Marketing & Sales team, the Marketing Manager takes day-to-day responsibility for planning and delivering WTM’s marketing and communications activities. Leading on one-night event campaigns and providing strategic support for week-long productions and the pantomime.

Job Description

Campaign Planning & Delivery Lead the planning and delivery of marketing campaigns for one-night events across all WTM venues. Provide strategic marketing support for week-long productions, pantomime and large-scale events, working in partnership with the Director of Marketing & Sales. Develop compelling campaign briefs, audience targeting plans and channel strategies for each production, ensuring campaigns are integrated across paid, owned and earned media. Manage the marketing calendar, coordinating campaign timelines across the team and ensuring deadlines are met. Review and approve all campaign materials – including digital assets, print, social content and email – before publication.

Team Leadership Line-manage and develop the Campaigns Officers, Videographer and Distribution Assistant. Hold regular one-to-ones, set clear objectives and provide ongoing feedback and professional development support. Facilitate weekly team meetings to align campaign activity, share updates and resolve any blockers. Manage workload allocation across the team, ensuring capacity is appropriately matched to production demands.

Film Programme & Museum Marketing Hold responsibility for marketing the Connaught film programme and Museum team, ensuring both are represented consistently and compellingly across all channels, working collaboratively with the Film Manager. Working collaboratively with the Film Manager to liaise with film distributors to obtain promotional assets, campaign materials and booking information, briefing Campaigns Officers to deliver execution. Liaise with the Museum team to understand the exhibitions and events programme, translating priorities into audience communications planned and delivered by the Campaigns Officers. Work with the Videographer to ensure cinema trailers, film assets and museum content are produced to brief and deadline. Work with the Ticketing management team to ensure cinema screening instances are correctly built in Spektrix

Job Requirements

Essential Experience, Skills and Knowledge Demonstrable experience in marketing management or campaign delivery, ideally in arts, culture or live events Strong campaign planning skills with experience of managing integrated campaigns across multiple channels Experience of line managing staff Excellent written communication skills with strong editorial skills Proficiency in digital marketing tools including email platforms, social media management and analytics Highly organised with strong project management ability

Desirable Experience, Skills and Knowledge Knowledge of the arts or cultural sector Experience of working with a PR or comms partner Familiarity with Spektrix or similar ticketing CRM Experience briefing and managing creative freelancers

Job Responsibilities

Channel Management & Digital Oversee WTM’s digital marketing channels including email (DotDigital), social media, website and paid advertising. Ensure content across all channels is high quality, consistent with WTM’s brand and calibrated to audience segments. Work with the Videographer to commission and approve video, photography and graphic design output. Review campaign analytics and use data to improve targeting, messaging and channel mix continuously.

Collaboration & Commercial Alignment Work collaboratively to align campaign timing with pricing strategy and release management. Liaise with the Programming team and producers to gather event information, assets and messaging for each production. Coordinate with the external PR & Comms partner, ensuring media and marketing activity are joined up. Support the Director of Marketing & Sales in preparing for production planning meetings, post-event reviews and departmental reporting.