Performing Arts
Design thinking for social media
Design thinking applies creativity not just to your program but also to the way you do business, especially in online…
Australia’s Venice pavilion: from ‘the dunny’ to ‘the black box’
Australia $7.5 million has opened in Venice to general acclaim and the occasional jeer.
How to sell your story
Humans are programmed to care about stories so making the most of yours will help market your work.
Why does REMIX sell out?
Culture is a key to a technology and entrepreneurial phenomenon that returns to Sydney following sold-out events in London and…
Working with your lover
What benefits are there in making art with your life partner, and does it mean you’re always bringing your work…
Beyond pale, male and stale
Quotas? Professional pathways? Clear metrics of success? Arts managers consider a range of options to increase cultural and gender diversity…
Working with children: proving W.C. Fields wrong
For theatremakers seeking authenticity on stage, casting children can be an obvious choice – as well as a major challenge.
How to generate return audiences
Lost audiences cost five times more to re-engage than it costs to retain them so get retention right.
Arts organisations behind the times in marketing
A study of UK arts businesses shows most are failing to take advantage of modern technology to market their businesses…
Top 3 mistakes arts organisations make in marketing
Despite decades of investment in audience development and the current enthusiasm for all things data, arts organisations still aren’t getting…