Museums
How to generate return audiences
Lost audiences cost five times more to re-engage than it costs to retain them so get retention right.
Arts organisations behind the times in marketing
A study of UK arts businesses shows most are failing to take advantage of modern technology to market their businesses…
Top 3 mistakes arts organisations make in marketing
Despite decades of investment in audience development and the current enthusiasm for all things data, arts organisations still aren’t getting…
Seven habits of successful people
Nothing is stronger than a habit, wrote the Roman poet Ovid. But you have the power to choose what those…
What climate art can do that climate science can’t
Science has shown us the facts but art is needed to stimulate action on climate change.
Does your business plan pass the checklist?
You probably know you should have a business plan. Did you know you might need two?
Crossing the pro-am divide
The bridge between the amateur and professional worlds of creative arts takes an unreliable and circuitous route.
Vale Betty Churcher
Australia’s only female director of the National Gallery of Australia, Betty Churcher dies at the age of 84.
The power of intuition
Intuitition isn't just for creative work. It also has a place in the way you manage your career.
Arty merchandise sells
The shop has become a key component to the museum experience, but also a robust revenue stream vital to galleries…