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How to identify your market segment
Understanding Culture Segments can help galleries and arts organisations identify, engage, attract and keep audiences coming through their doors.
Honouring escapism: Charlie Chaplin conquers the Dardanelles
There’s more to what the arts can offer the World War I centenary than war movies. Fantasy has its own…
A $180m paper bag - Sydney opens its Gehry
The man responsible for the Bilbao effect, Frank Gehry, has designed a building for Sydney that will divide and delight.
Does art make good (reality) television?
A Brit reality tv show turns Street Art into the latest ratings pawn with a Survivor meets The Archibald zeal.
Online platforms redefine work
If a 9-5 job doesn’t leave time for your creative work and your art doesn't pay the bills, a peer-to-peer…
Making collaborations work for you
Two heads can be better than one but they can also be twice the headache if you don't know what…
Beyond the edifice complex
Performing Arts Centres have more resources than anyone else in the arts sector, but their buildings are becoming less important…
The prosaic fight for public poetry
The loss of a major poetry event is a blow in the battle for poetry in public spaces. We look…
Why are we still buying print?
E-books are cheaper and convenient but the number of print books sold continues to rise revealing our complex reasons for…
Disturbing, not pleasing, should be art’s role
Many arts organisations have become dinosaurs, failing to evolve to respond to the needs of new work, delegates at the…