What is ‘New Media Writing?’ For those working outside or on the fringes of the digital and creative industries, the term may simply conjure images of dot.com hopefuls publishing literature, news or blogs online. But a conversation with Sue Thomas – the founder of an online new media writing centre, trAce, based at Nottingham Trent University – quickly reveals otherwise. The field of new media writing is full of blurred boundaries, but Thomas and the team at trAce are on the road to exploring the many possibilities this emerging medium can embrace.