Music Marketing and how the Internet changed it all

Director of production company Manhattan Multimedia, Malcolm Burt details his research on the age of the internet and its real impact on the marketing of music today.
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Director of production company Manhattan Multimedia, Malcolm Burt details his research on the age of the internet and its real impact on the marketing of music today.

Music Marketing

Ernest Sternberg says that the most important commodities in Western economies are icons – images and the associations they carry. This has never been more apparent than here and now in the music industry, where the icons have become the only things that matter – talent and musical ability, even the ability to carry a tune – have all fallen by the wayside.

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Malcolm Burt
About the Author
Owner of MMMEDIA - a film, television and interactive agency, Malcolm is the creator and producer of the ten part ABCTV ‘One Small Room’ series, and his upcoming 3 x 1hr international documentary ‘Under’ and Hi-Definition feature film ‘Trolley Boy’ have both secured U.S distribution. He is also producing the ‘Frocks Off’ series of 30 x 30 second interstitials with SBS. Malcolm has discussed film and media on radio, TV and at conferences and is also a lecturer with the Qld School of Film and Television and soon to be teaching at AFTRS. He is a writer with over 30 articles published nationally and internationally on film and media subjects as well as his postgraduate research topic of Online Film Security, and is currently writing a book for emerging producers. He also likes the noddy dogs that sit on car dashboards. malcolmb@mmmedia.com.au http://www.mmmedia.com.au
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