Film Marketing and how the Internet changed it all – Pt 1
Director of Manhattan Multimedia, Malcolm Burt details his research on the age of the internet and its real impact on the marketing of film in the contemporary marketplace.
16 Sep 2002
Malcolm Burt
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Director of Manhattan Multimedia, Malcolm Burt details his research on the age of the internet and its real impact on the marketing of film in the contemporary marketplace. This is part one of a two part feature on the issue.
The aim of film marketing is to build visibility and awareness so that when the film opens on the all important Friday, Saturday/Sunday opening weekend which can make or break a film, people are anxious enough to go to the cinema and see for themselves.
Owner of MMMEDIA - a film, television and interactive agency, Malcolm is the creator and producer of the ten part ABCTV ‘One Small Room’ series, and his upcoming 3 x 1hr international documentary ‘Under’ and Hi-Definition feature film ‘Trolley Boy’ have both secured U.S distribution. He is also producing the ‘Frocks Off’ series of 30 x 30 second interstitials with SBS.
Malcolm has discussed film and media on radio, TV and at conferences and is also a lecturer with the Qld School of Film and Television and soon to be teaching at AFTRS. He is a writer with over 30 articles published nationally and internationally on film and media subjects as well as his postgraduate research topic of Online Film Security, and is currently writing a book for emerging producers.
He also likes the noddy dogs that sit on car dashboards.
malcolmb@mmmedia.com.au
http://www.mmmedia.com.au