With his roots as a commercial artist, Andy Warhol embraced capitalism, transforming the artist figure into a brand identity and paving the way for a new attitude to commercial success in the arts.
‘Warhol bent the American consumerist system to artistic ends throughout his career – embracing capitalism at a time when many in the creative sphere viewed it sceptically, if not with outright hostility,’ wrote Andrew M Goldstein for Blouin Artinfo.
