Advice on how to take your art into ‘business mode’

Sefton Rani is keeping it real - the Toipoto visual artist shares his words of wisdom on what he's learned while turning his passion into his career.
Artists leans against wall next to artwork

After 10 years of watching paint dry full time, here are a few items – in no particular order – distilled from what has passed in front of me and through me. They may help fellow artists out there engaging in the arm wrestle that is called an art practice.

Understand where you want your art to be viewed and the lifestyle that will surround that. What you create and what is required differs between selling work in a gallery, online or a market.

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The Big Idea | Te Aria Nui is New Zealand’s online hub for creative people. Our aim is to support talented, innovative individuals and organisations, back the creative industries and advocate for creativity as an essential ingredient in the cultural and economic wealth of New Zealand. The Big Idea provides resources for the whole creative sector, including those seeking to turn their ‘big ideas’ into viable projects, careers and businesses. We are the go-to destination for work opportunities, event listings, arts stories and creative inspiration. The Big Idea is a not-for-profit trust started in 2001 and is New Zealand’s longest running creative sector website.