Woolwich Works
Marketing Campaigns and Audiences Manager
Job Summary Lead campaigns that turn awareness into ticket sales at Woolwich Works - paid and organic social, audience insight and brand, across a wildly varied arts programme. Job Description About Woolwich Works Woolwich Works is a cultural hub in the old military buildings of the Royal Arsenal that opened in September 2021. Our spaces include a stunning former factory performance and events venue, rehearsal and performance studios, event spaces, outdoor courtyard and a beautiful, buzzing caf bar. We're home to world class resident…
Job Summary
Lead campaigns that turn awareness into ticket sales at Woolwich Works – paid and organic social, audience insight and brand, across a wildly varied arts programme.Job Description
About Woolwich Works Woolwich Works is a cultural hub in the old military buildings of the Royal Arsenal that opened in September 2021. Our spaces include a stunning former factory performance and events venue, rehearsal and performance studios, event spaces, outdoor courtyard and a beautiful, buzzing caf bar. We’re home to world class resident artistic companies, including Carlos Acosta Dance Foundation, the National Youth Jazz Orchestra, and Luca Silvestrini’s Protein.
About this job The Marketing Campaigns and Audiences Manager is responsible for delivering Woolwich Works’ marketing campaigns and external communications. They will work closely with the Head of Marketing to promote the public events programme; to market the venue on a B2B basis; on general communications, advocacy and brand awareness; and review and analyse data to inform marketing activity.
They will oversee both organic and paid social media, ensuring that the Trust is building both continuing awareness and engagement with audiences, and converting that awareness and engagement to ticket sales.
This role will also work with our PR agency to support Woolwich Works’ wide and diverse range of programming across comedy, music, craft, community, family, festivals, dance, theatre, workshops and more.
The Marketing Campaigns and Audiences Manager will make sure that all communications worked on remain true to the Woolwich Works brand.
Job Requirements
Is this job for you? We’re looking for an experienced marketing professional who can also analyse audience data and lead and manage multiple campaigns. You won’t necessarily have worked in a large venue but you will be proficient with how marketing, programming and box office are linked and the various pulls they have on each other.
You’ll be a confident and capable communicator who’s comfortable with copywriting, whether for social media, a newsletter, or press release. You’ll also be comfortable pulling reports and digging into analysis of our audiences, and contributing to strategic discussions about developing our audiences further with ideas on how to drive sales and increase venue revenue.
Job Responsibilities
We try to make our job descriptions as straightforward and accessible as possible. They’re not intended to set out every duty in detail, but to explain the key responsibilities so that you understand the nature of the job. How you go about doing it will be discussed and agreed between you and your manager on an ongoing basis.
All our team members are additionally expected to work to our Competency Framework. This is a Level 2 (Manager) position.
To view the key responsibilities specific to this job we encourage you to download the full job spec on our website at: https://www.woolwich.works/jobs-and-opportunities
