The Sharing Association announces Share Festival XIX and publishes the call for the 17th edition of Share Prize, a competition dedicated to contemporary art engaged with technology and science.
Share Festival, the Italian exhibition of contemporary art focused on technological evolution and science, announces the theme of the seventeenth consecutive edition of the Share Prize.
All submitted works must follow the theme described below:
SHARE PRIZE XVII
Tomorrow Now: The Art of 2050
This edition of Share Festival takes place in the year 2025 — a full quarter of the twenty-first century.
But at Share Festival, we are a veteran, traditional, avant-garde technology-art festival, so the passage of time can’t bother us. We’re a native festival of the city of Torino, the home of a National Cinema Museum full of long-dead “new” media-devices. Torino has Ancient Egyptian relics in a state-of-the-art, high-tech museum that’s been there for two hundred years.
That is why Share Festival has the unique power to show people art from a different time entirely. In this case, art from the year 2050 AD — not this quarter of the century, but the next quarter of the century. The art world of tomorrow, now.
One might imagine that it’s technically impossible to have technology art from the year 2050 AD — but we know that you, our artists, can provide this. We simply want to see the everyday, accessible art that’s popular and fully-accepted by the people who happen to live 25 years in the future. It’s not our art from 2025, it’s their own art from 2050. It’s created for them, not for us. It is the art of their time.
Is 2050 AD a happy year or a sad time? Prosperity or disaster, utopia or dystopia? In 2050, when artists hear a “Call for Art” like this one, do they still fret about modern buzzwords like virtual, artificial, national, gender, social, mechanical, robotic, or big-tech media platforms? That’s up to you, the artist, to decide. Tomorrow’s year 2050 — the chosen moment of our festival — is just as real, human and valid as this year. It’s the sister year of 2025, 2000, 1975, 1950 and 1925. Every one of those years had characteristic art-of-the-time, enjoyed by people aged 7-to-70. “This too shall pass,” we know that. So please show us some art after this-too passes.
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