In May last year The Times proclaimed the east end to be ‘London’s new Bohemia’. With galleries relentlessly sprouting up from Shoreditch to Bethnal Green, and the constant opening of new trendy bars and restaurants to cater for their young and artistic clientele, it seemed that the west end had finally had its day. Yet, as the fickle nature of fashion goes, the newly gentrified east is rapidly losing its cutting edge image and gallery owners are increasingly being lured back by the traditional charms of the west.