Mentoring. You’ve heard the word, you’ve even heard it’s a good thing, but is it really worth it? And more to the point, if you work in the creative sector, how do you get one?
There seems little doubt that being mentored can have enormous advantages. As the AMA (http://www.a-m-a.org.uk/) (Arts Marketing Association), whose own scheme for members is in its eighth year explains, ‘Having a mentor will build your self-confidence and increase your motivation through sharing experiences and getting one-to-one feedback.’ And there’s more. ‘Mentoring contributes to the professional development of both parties. Mentees in the AMA scheme have benefited from the support and guidance offered by their mentors, and mentors have commented on how much the skills they use and practice with their mentees have improved their relationships with colleagues, and positively affected their management style. Everyone’s a winner.’
