Donna Walker-Kuhne, a New York-based arts marketing specialist, says that in 20 years time the majority of the American population will be ‘people of colour.’ Walker-Kuhne has been working determinedly to develop multicultural audiences for the arts in the United States since 1983. She is passionate about providing access to the arts for all, but points out that her audience development talents are now knowingly employed by clients who understand the changing demographics of society.
‘If you have any kind of economic savvy then you know you better implement some programmes now that [are] going to engage those constituents,’ she quips. ‘It’s not because it’s the right thing to do, it’s because it’s economically sound to do,’ she adds.
