A recent media release from Arts Council North West caught all of our attention at Arts Hub UK. ‘One of the biggest arts events in the North West of 2004 is a sell out success’ read the headline. Delving deeper the release announced that no tickets were left for the first annual conference of Arts Council North West. So where was the story hook exactly? Was it in the conference? Or was it in the fact that it was sold out? Probably both to the casual observer, but maybe the hook lies more in what is currently going on in the north of England. The winds of change are certainly blowing strong in this region, and the most wonderful, fantastic element in this forecast is that the economic sector has finally connected the dots between the arts and economic activity. Yes indeed – a burgeoning arts industry makes money.