Is digital switchover a political and logistical catch 22?

Unless you’ve been living under a rock for the past six years you could hardly fail not to have noticed the new, and rapidly growing, technology fast taking hold in the UK, Digital TV or DTV. Whether it’s via cable, satellite or terrestrial, pay-per-view or Freeview – a new technological dawn has well and truly broken and it’s here to stay. However for all the triumphs, and there have been many, there is much debate about how and why it is best to persuade the UK public to abandon their analogue equipment in favour of a complete digital switchover. It is an issue of great interest and concern to all involved, whether it be Government; Ofcom; broadcasters; transmission companies; manufacturers and retailers or, of course, consumers.