In 1996, design consultancy Priestman Goode launched an innovative new steel coil radiator, Hot Springs, onto the market. The product is now part of a permanent exhibition at the Philadelphia Museum of Modern Art. But it is also one of the best-selling radiators in the UK and Europe, and accounts for 10% of the company’s turnover. Does this make it art? Paul Priestman thinks so. While most designers are loath to call themselves artists, the founding Director of the award-winning company thinks there is something to be said for a product which is aesthetically pleasing on the one hand, and functional on the other.
‘I think design is very close to art’
London-based design consultancy Priestman Goode has designed everything from award-winning radiators to large-scale products like the new fleet of Virgin Trains and Terminal 5 at Heathrow, set to be the largest building in Europe. But its products are also in permanent exhibitions around the world. Founding Director Paul Priestman tells Michelle Draper why he thinks good design can be like art - y
9 Apr 2003
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