Creative Innovation has been touted as the key to advancing the Arts in Britain. In the last decade the Creative Industries strategy has brought with it a new wave of “specialisms”, specialist organisations, consultants and policy-makers.
In that time politicians, the media and creative industry leaders have refurnished the prevailing bureau-speak with terms such as “creative nation”, “creativity-led regeneration” and “creative economy” to name but a few. At a recent launch the Minister for Culture, Media and Sport, Tessa Jowell told the audience that, “In 1997 there were less than 200 mentions of the “creative industries” in newspapers. By last year there were almost 1,500…The global market value of the creative industries increased from $831 billion in 2000 to $1.3 trillion in 2005; more than 7% of global GDP. Today the UK’s creative industries make up 8% of GVA; greater than any other country.”