If one were to look at the “Dinner Time,” “Rush Hour” and “Audience Choice” concert schemes offered at various times by orchestral companies throughout the UK, one would probably find in common a desire to attract the increasingly coveted younger audience. Promoters and marketers look also to ticketing systems, subscription choices and booking technologies in their efforts to save orchestral audiences from a descent into pure 40-somethingness. Surely a simpler solution, says musician David Lasserson, would be to adapt the standard orchestral performance into something that young people actually wish to see and hear.
Conducting performance
As a classically trained violin and viola player, and a core member of theatrical music group 'The Gogmagogs', David Lasserson believes that classical music would forge a powerful response in younger people, were it performed in a manner befitting the needs of both audience and music.
21 Feb 2003
[This is archived content and may not display in the originally intended format.]
Want more content?
Get free newsletters full of the best in UK arts jobs and more delivered to your inbox!