When Royal Opera House chief executive, Tony Hall, announced last year that the venue planned to offer cheap tickets to opera and ballet performances the scoffing that greeted the announcement could be heard across the country.
The Royal Opera House (ROH) is offering 100 top price tickets every Monday for half the season for £10. The seats will be sold online, one and a half hours before the performance and is sponsored by foreign exchange company Travelex (at a cost of £1 million over three years). The cheap seats represent a saving of up to £155 for opera and £60 for ballet.
