It stands to reason that in the world of the arts, with its countless mediums and incarnations, that financial support, be it through government funding, private patronage or the punters pound, would be a relatively finite resource.
Alas, despite individual merit, not every artistic endeavour can receive the support it deserves, and more often than not this support can be the margin between success and failure on the part of any given individual artist or gallery. And with the need for financial support becoming more and more cut throat and competitive, the perspicacity of specialist ‘arts ambassadors’ is becoming a much sought after commodity in the ongoing search for funding.
