Is social media the new curators’ portfolio?

Social media platforms such as Instagram have greatly impacted the visibility of curators but can it give them some leverage in their professional practice?

‘Technological development has significantly impacted the curatorial profession and how the audience perceives them today,’ said Sophie Nowakowska, a Masters student at the Royal College of Art (UK) whose dissertation explores the relationship between Instagram and curators’ careers.

Nowakowska said that in the 1960s-70s, when the ideas and context behind artworks became more prominent than the work itself, the role of the curator ’changed from standing in the shadow of great artists and institutions into a well-connected professional who sets trends, questions exhibition formats and the ways of experiencing art’.

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Celina Lei is an arts writer and editor at ArtsHub. She acquired her M.A in Art, Law and Business in New York with a B.A. in Art History and Philosophy from the University of Melbourne. She has previously worked across global art hubs in Beijing, Hong Kong and New York in both the commercial art sector and art criticism. She took part in drafting NAVA’s revised Code of Practice - Art Fairs and was the project manager of ArtsHub’s diverse writers initiative, Amplify Collective. Celina is based in Naarm/Melbourne. Instagram @lleizy_