Doodle dood offers lesson in individuality …and going viral

Turning himself, and his home, into a signature brand, Mr Doodle (aka Sam Cox) has made millions from going viral.

Real estate is usually all about ‘location, location, location’. And yet, the activities of British artist Sam Cox has shifted the dialogue around that this week.

His house has gone viral, ensnaring the attention of the world’s media – not to mention his 2.7 million follows on Instagram via his handle Mr. Doodle.  Why? Cox has doodled his way into fame by completely re-imagining every surface of his home – inside and out – with his signature ‘squiggles’.

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Gina Fairley is ArtsHub's National Visual Arts Editor. For a decade she worked as a freelance writer and curator across Southeast Asia and was previously the Regional Contributing Editor for Hong Kong based magazines Asian Art News and World Sculpture News. Prior to writing she worked as an arts manager in America and Australia for 14 years, including the regional gallery, biennale and commercial sectors. She is based in Mittagong, regional NSW. Twitter: @ginafairley Instagram: fairleygina