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Showing all All Arts news in Features
Great, someone wants to come to your show. But make booking too hard and they might give up or never return.
Conversation equals wealth if you know how to leverage casual encounters into marketing opportunities.
Despite more than 500 studies, reviewers say better research is needed to convince policy-makers that strong arts activity generates happier, healthier and wealthier societies.
Understanding Culture Segments can help galleries and arts organisations identify, engage, attract and keep audiences coming through their doors.
Traditional values or cutting edge originality? Creative momentum or red carpet status? What does your potential business partner want?
There is no clear career structure for arts managers but there are things you can do to maximise opportunities.
The arts can benefit from creative new investment structures including microfinance, business incubators, loans and capital funds.
Not-for-profits are operating in a new paradigm of social enterprise, performance based outcomes and ethical investment.
Businesses like BP and Transfield look like great partners for arts organisations. But if you don't ensure genuine common interest with your artists and audiences you could face a public relations nightmare.
Every arts organisation says they want young audiences. But you should be careful what you wish for.
The upbeat theme of optimism brought 250 international museum professionals to Sydney this week for the Communicating the Museum conference. They shared good news for cultural industries.
Social media opens up amazing opportunities for arts businesses to create massive reach, build buzz and drive ticket sales.
No arts business can afford to miss the opportunities to build audiences and engagement that can be leveraged from effective digital marketing.
The world is unlikely to hear about your genius if it doesn’t leave your bedroom. But are you using every technique available to get your career on the radar of the powerful?
In a secular sermon, popular philosopher Alain de Botton has challenged galleries to become more emotionally aware.
SAMAG tackles the topic on everybody’s list – what are the trends in digital engagement and how do we nab those virtual audiences?
Australians are used to thinking of New Zealand as a place to ski or hike but for arts lovers NZ is a becoming a desirable place to soak up spectacle or discover new art.
Discussion about work-life balance for young parents typically focus on business types battling to get to the childcare centre on time. But there are no child care services that cover tour commitments or evening performances.
Audiences now crowdsource their choices and the line between arts patrons and participant is thinning.
New research shows a Facebook ‘like’ can be worth 276 new contacts but you need to use online media strategically for results.
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