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The Chinese-speaking market is perhaps the greatest untapped audience for the arts. Charmaine Wong of Think China Australia tells us how to reach this growing market.
Don’t know where to start when it comes to social media? Here's some advice from the experts.
Three creative entrepreneurs – the founders of Parlour Gigs, Underground Cinema and Envato – share how they got started; how they got funding, and how you stay on track.
In this age of digital marketing and social media it can sometimes feel as if you’ve stepped into a minefield when it comes to event marketing.
In order to say yes to the good stuff, you’ve got to learn to say no.
The more income streams you have, the more opportunities you have to make art. The most successful artists can check many, if not all, all of these funding sources.
Blogging is a business anyone can get into but only a few can make pay.
If you want to use Facebook, Twitter or Instagram to promote your art or arts organisation, you need to use these tools but avoid the traps.
Doing too much can give you an adrenaline rush but it comes at a long term cost.
Television writing is sometimes seen as a poor cousin to book writing. But the present surge in televisual storytelling makes it a potentially profitable alternative.
A VIP pass on the festival circuit with hundreds of top international artists sounds glamorous. Months living out of a suitcase, not so much.
As Arts editor of the Sydney Morning Herald Joel Meares is used to fending off publicists but promoting his own book has reminded him of the skills great publicists cultivate.
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