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Showing all Audience Development news
Despite decades of investment in audience development and the current enthusiasm for all things data, arts organisations still aren’t getting it.
Artists and performers are using guerrilla marketing tactics to find audiences among those searching for love on online dating platforms like Tinder.
In the future, social media will be as common as Paypal for making purchases. How will that impact on the arts sector?
As Arts editor of the Sydney Morning Herald Joel Meares is used to fending off publicists but promoting his own book has reminded him of the skills great publicists cultivate.
Conversation equals wealth if you know how to leverage casual encounters into marketing opportunities.
Leveraging from data about your audience will ensure your venue is running at maximum efficiency.
In the age where celebrity and even notoriety are revered, one of the skills that artists are encouraged to assiduously cultivate is to be 'seen'.
Opinions & Analysis
Technology makes everyone a creative with a distribution network so where does that leave the professionals?
You already know the demography of your audiences but do you understand why it is skewed? The equation is complex.
Artists don't make much money from Spotify, but that doesn't mean we should all follow Taylor Swift's lead and quit.
Following widespread reaction to the powerful contention that art should disturb not please, we publish Leysen's full speech.
Understanding Culture Segments can help galleries and arts organisations identify, engage, attract and keep audiences coming through their doors.
Performing Arts Centres have more resources than anyone else in the arts sector, but their buildings are becoming less important to what they do.
Every arts organisation says they want young audiences. But you should be careful what you wish for.
The Artissima contemporary art fair is set apart by its orientation around appreciating the art.
The upbeat theme of optimism brought 250 international museum professionals to Sydney this week for the Communicating the Museum conference. They shared good news for cultural industries.
Your web site is your face to the world. Most people, when they hear about you, will immediately go to your web site to check you out.
Creating digital marketing campaigns which reflect several industry trends will help you capture attention and encourage action from a growing audience.
Social media opens up amazing opportunities for arts businesses to create massive reach, build buzz and drive ticket sales.
The opportunity to remount his critically acclaimed one-man show is not the main reason Scottee has returned Down Under.
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