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Showing all Audience Development news
Digital media now dictates a child's initial experience of literature, art and - most worryingly - often creative discovery.
Since 50 Shades of Grey catapulted from Twilight fanfiction to a phenomenon of its own, fanfiction has gained a new frisson.
The more income streams you have, the more opportunities you have to make art. The most successful artists can check many, if not all, all of these funding sources.
Open rehearsals are not just an audience development strategy. They change public understanding of how art is made.
Opinions & Analysis
Blogging is a business anyone can get into but only a few can make pay.
A bricklayer at a barbie held the key to turning the tragedy of asbestos into Dust, a dramatic case study in social change art
VIDEO: We all need a little inspiration. Inspire60, ArtsHub's new video series brings you a regular 60 seconds of inspiration from extraordinary creative people.
Bits & Blogs
Why cultural entrepreneurship works in our times of funding cuts, and tips from the experts on how to navigate new pathways to innovative partnerships.
Animal insights can help clarify what your audience is looking for and how they see you.
If you want to use Facebook, Twitter or Instagram to promote your art or arts organisation, you need to use these tools but avoid the traps.
The arts used to pursue cultural popularity but decry popular culture. Not any more.
Doing too much can give you an adrenaline rush but it comes at a long term cost.
Television writing is sometimes seen as a poor cousin to book writing. But the present surge in televisual storytelling makes it a potentially profitable alternative.
Technology is giving audiences back their voice, prompting some theatre companies to embrace their digital critics.
A VIP pass on the festival circuit with hundreds of top international artists sounds glamorous. Months living out of a suitcase, not so much.
ACMI believes it is the first in the world to appoint a Chief eXperience Officer, a position designed to reimagine the museum visit for the digital age.
This simple hack is one of a group that could produce more effective marketing and ticket sales without spending a cent.
Design thinking applies creativity not just to your program but also to the way you do business, especially in online strategy.
A study of UK arts businesses shows most are failing to take advantage of modern technology to market their businesses effectively.
Lost audiences cost five times more to re-engage than it costs to retain them so get retention right.
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