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Showing all Performing Arts news in Features
In an era when anyone with a smart phone can quickly sate their erotic appetite, do carnal desires still help market a show?
The arts sector has reacted with deep concern to the removal of funding from the Australia Council in favour of a new body controlled by the Ministry.
While the arts sector faces challenges to secure funding and capture audiences in the digital age, the leading hub for technology and entrepreneurship, Silicon Valley may hold the key to innovation.
We all know the excuses people make for not attending arts events, but how should we best respond to them?
Quotas? Professional pathways? Clear metrics of success? Arts managers consider a range of options to increase cultural and gender diversity in the arts.
For theatremakers seeking authenticity on stage, casting children can be an obvious choice – as well as a major challenge.
A study of UK arts businesses shows most are failing to take advantage of modern technology to market their businesses effectively.
Lost audiences cost five times more to re-engage than it costs to retain them so get retention right.
Despite decades of investment in audience development and the current enthusiasm for all things data, arts organisations still aren’t getting it.
Artists and performers are using guerrilla marketing tactics to find audiences among those searching for love on online dating platforms like Tinder.
In the future, social media will be as common as Paypal for making purchases. How will that impact on the arts sector?
Great, someone wants to come to your show. But make booking too hard and they might give up or never return.
Learn how to master social media in the arts with advice from artists, comedians, stylists, business owners, and writers.
Conversation equals wealth if you know how to leverage casual encounters into marketing opportunities.
Artists' residencies are primarily about time and space to create but the dream is a stunning location where beauty inspires creativity.
Best-selling author Elizabeth Gilbert took aim at the often-paralysing traits of fear and perfectionism in her talk on "How to be creative" at the All About Women festival this week.
Leveraging from data about your audience will ensure your venue is running at maximum efficiency.
Harnessing a creative vision into a workable strategic model needs acute thinking, skillful writing and huge commitment.
You already know the demography of your audiences but do you understand why it is skewed? The equation is complex.
Fringe Festivals have powerful positive economic impacts for cities but not so often so the performers who make them.
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