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Quality not quantity should measure theatre success

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Libby Penn

If numbers tell the truth, the UK theatre industry is thriving. But plays don't come off a production line so productivity is a poor measure of success.

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The BBC has released new figures which show the UK theatre industry is thriving, despite years of funding cuts. This sounds like welcome news. But while real analysis of the real impact of austerity on the arts is welcome, the BBC’s numbers raise as many questions as they answer.

About the author

Libby Penn is Director of Business Development at online ticketing, marketing and fundraising company Spektrix.