UK Music has today published Destination Music which looks at the contribution of music festivals and major concerts to tourism in the UK.
“I am hugely excited by the findings of this research,” said UK Music Chief Executive Feargal Sharkey. “Its message is crystal clear: music provides a huge boost to UK tourism, it drives growth, it sustains thousands of jobs across all regions and it enhances our lives, “I am optimistic that policy-makers will view this data and acknowledge there is even more we could achieve, especially when it comes to attracting overseas visitors.”