Trends for virtual audiences

SAMAG tackles the topic on everybody’s list – what are the trends in digital engagement and how do we nab those virtual audiences?
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Social platforms and the apps have become essential extensions to gallery audiences. Courtesy National Art School Sydney

Public engagement today means just about everything.We can no longer ignore the need to integrate digital technologies and virtual audiences into our overall strategic operations. It’s simply time to ‘reimagine what the organisation is’, said Michael Parry, Director Public Engagement for the Powerhouse Museum, and one of the panelists at this week’s SAMAG lecture on Virtual Audiences.

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Gina Fairley is ArtsHub's National Visual Arts Editor. For a decade she worked as a freelance writer and curator across Southeast Asia and was previously the Regional Contributing Editor for Hong Kong based magazines Asian Art News and World Sculpture News. Prior to writing she worked as an arts manager in America and Australia for 14 years, including the regional gallery, biennale and commercial sectors. She is based in Mittagong, regional NSW. Twitter: @ginafairley Instagram: fairleygina