Price first, design later - how the arts can learn from IKEA Print Email Email to a friend Your email Your name Friend's email Friend's name Verification Please prove your humanity Go on prove it :) Close Related Articles Ray Chen on breaking down the barriers to classical music Violin virtuoso Ray Chen discusses how social media provides audiences with wider access to classical music, and shares his advice for budding artists. Tips for engaging an independent producer Independent artists sometimes have only a vague sense of how working with a producer might benefit them - or even what a producer does. Hustle! The slings and arrows of a jobbing actor A 30 year acting career sounds glamorous, until you realise that like many in the industry, Bruce Hopkins has supplemented his income by doing everything from MC work to house painting. Sex sells, but does it sound good? (locked) Is the increased focus on performers' sex appeal a tacit acknowledgement that classical music can no longer connect with society on its own terms? (Premium content) Premium content Gina Fairley Friday 22 June, 2018 Setting the price point for an arts event can often be the death of it. IKEA demonstrate how flipping the model might guarantee greater success. But does this realistically translate to the arts context? This content is only available to members of ArtsHub Join Now for instant access! A subscription to ArtsHub will enable you to: Access the most comprehensive jobs board for the arts sector, with hundreds of positions posted weekly Keep up to date with the latest industry news Access thousands of members-only features, articles and guides Be in the know with upcoming events and exhibitions added daily ... and much, much more. Join Now and join the British arts community today Image: Ikea. Member login Email address Password Forgot password? About the author Gina Fairley covers the Visual Arts nationally for ArtsHub. Based in Sydney you can follow her on Twitter @ginafairley and Instagram at fairleygina.