Amidst dangerous budget cuts, the opera world has united to conduct its very own international awards in the hopes of raising appreciation for the classic art form.
As we draw closer to Monday’s Academy Awards ceremony, it becomes more and more clear just how much of a role awards ceremonies can play in contributing to a product’s ultimate success. According to a report by Business Week, the 9 films nominated for Best Picture this year can expect a financial boost of $6.9 million, even if they don’t end up taking home any golden statues, while the film which does win the big one can expect a boost of $18.1 million. Whichever way you look at it: awards pay off.
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