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Art and advertising: beyond sibling rivalry

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If it's good enough for Manet and Dali, maybe artists who look down their noses at advertising designers should think again.
A recent panel at the Art Association of Australia and New Zealand Annual Conference exploded the myth that art and advertising are worlds apart.

Art exists in a social and commercial context and has long been applied to the purpose of promoting products and ideas. Manet both reflected and discussed advertising in his work. Dali both designed fashion and posed for commercials using his eccentric art. British 19th century artist Robert Burford advertised colonialism through his landscapes.

Deborah Stone

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