Arts organisations behind the times in marketing

A study of UK arts businesses shows most are failing to take advantage of modern technology to market their businesses effectively.
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Image via ​Dynamic ​Business

What would you say to a friend who continually made the same error over and over again? Imagine you’d watched for years as they took all the advice and guidance that friends and colleagues could muster, but somehow fell stubbornly into the same trap; month in, month out.

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Michael Nabarro
About the Author
Michael Nabarro is co-founder and managing director of UK-based Spektrix