Why people choose arts experiences (the wombat’s a clue)

Animal insights can help clarify what your audience is looking for and how they see you.
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 Image: Craig Kirkwood via Flickr

Going to a concert is not the same as passively watching television. John Tusa describes it as  “closer to an intellectual gymnasium, where minds are fed, intellects stretched and emotions challenged.” The artistic experience is not the only benefit that the audience member receives. At the same time they also receive recreational, social and learning experiences. As an audience member said:

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Ann Tonks
About the Author
Ann Tonks is an experienced cultural manager and teacher who has worked in the creative industries for over 30 years. She was General Manager of the MTC from 1994 to 2012 and is the author of The A to Z of Arts Management available from Tilde University Press.